HISTORICAL PERIODIZATION OF ADVERTISING – PROBLEMS AND INTENTIONS

Authors

Keywords
advertising, marketing, hyper-consumption, periodization of advertising

Summary
The article focuses on certain discrepancies in the historical periodization of advertising artefacts and practices, found out when studying the development of advertising in literary sources intended for educational purposes, as well as on the problematic semantics of some of the terms used.

JEL: M37, M31
Pages: 13
Price: 2 Points

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