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  GEORGIA AS A BRAND: ANALYZING THE COUNTRY'S DIGITAL POSITIONING IN THE BLOGOSPHERE

  In the context of digital transformation, national brands have become a key tool for promoting small countries on the international stage. Digital platforms such as social media and messaging apps provide new channels for representing a country, shaping its image, and conducting cultural diplomacy. This study focuses on analyzing the blogosphere ... In the context of digital transformation, national brands have become a key tool for promoting small countries on the international stage. Digital platforms such as social media and messaging apps provide new channels for representing a country, shaping its image, and conducting cultural diplomacy. This study focuses on analyzing the blogosphere that forms the digital positioning of the "Georgia" brand across social media platforms. Particular attention is paid to the structure of popular blogs, content strategies, visual identity, and audience engagement. Based on quantitative and qualitative content analysis, the study identifies key branding practices and evaluates their effectiveness. The findings offer insights into how informal digital influencers (including bloggers and thematic communities) shape Georgia's image as a tourist, cultural, and investment destination.

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  THE SCIENTIFIC INTEREST TO "E-MARKETPLACES" - A BIBLIOMETRIC STUDY

  Electronic commerce, e-trade platforms (e-marketplaces) and Internet have been growing parallelly and continuously in the last more than three decades. In our paper we conduct a bibliometric study on data from the Web of Science (WoS) database for the period 2000-2025 (730 sources with 19947 references and 11.63 average citations per document). ... Electronic commerce, e-trade platforms (e-marketplaces) and Internet have been growing parallelly and continuously in the last more than three decades. In our paper we conduct a bibliometric study on data from the Web of Science (WoS) database for the period 2000-2025 (730 sources with 19947 references and 11.63 average citations per document). Revealing the evolution of the notions about e-marketplaces over time, we observe a remarkable regularity of research matching the maturing of the market itself and Chinese authors having emerging and growing importance. Core topics in the research group around three areas - strategy, business aspects and organisation of commerce, covering both business and technical aspects of e-commerce.

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  MANAGEMENT OF PUBLIC�PRIVATE PARTNERSHIPS FOR SMART CITY PROJECTS

  The article focuses on the strategic aspects of the management of public�private partnerships (PPPs) in smart city projects. The global trend toward urbanization requires a transformation for which PPPs serve as a highly important instrument. Traditional management approaches prove insufficient due to the rapid dynamics of digital innovations. ... The article focuses on the strategic aspects of the management of public�private partnerships (PPPs) in smart city projects. The global trend toward urbanization requires a transformation for which PPPs serve as a highly important instrument. Traditional management approaches prove insufficient due to the rapid dynamics of digital innovations. The research objective of this study is to identify the defining dimensions of a future comprehensive manage�ment model integrating financial flexibility, technological incorporation, and digital citizen participation. The analysis explores financing models, the role of technological innovations, and mechanisms for citizen engagement through digital platforms. The main conclusion is that the success of PPPs depends on adapting to the full technology life cycle a