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  AI-DRIVEN E-BUSINESS: THE FUTURE OF CUSTOMER PERSONALIZATION

  Contemporary consumers have high expectations regarding the speed, convenience, and personalized solutions of online shopping, which requires the implementation of advanced technologies for analysing consumer behavior, preferences, and accumulated data. In this context, artificial intelligence provides opportunities for dynamic customer profiling, ... Contemporary consumers have high expectations regarding the speed, convenience, and personalized solutions of online shopping, which requires the implementation of advanced technologies for analysing consumer behavior, preferences, and accumulated data. In this context, artificial intelligence provides opportunities for dynamic customer profiling, predicting future needs, and offering personalized products and services. The implementation of intelligent systems in e-commerce provides significant benefits, including higher conversion rates, increased sales volumes, and marketing strategies optimization. Personalization not only enhances customer loyalty and strengthens trust in brands but also reduces customer churn and encourages repeat purchases. From retailers� point of view, artificial intelligence integration contributes to more efficient product portfolio and inventory management, while simultaneously helping to reduce operating costs. Global e-commerce leaders, such as Amazon, Alibaba, eBay, Rakuten, and Shopee, already employ a wide range of artificial intelligencebased solutions to enhance customer experience and strengthen their competitive positions on the market.

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  STRATEGIC BENEFITS FROM SMART CITY INITIATIVES � A ROAD MAP FOR INTELLIGENT TRANSFORMATION

  The article presents an analysis of urban system modernization, focusing on smart strategies and solutions for sustainable development. The study is based on a three-stage methodology comprising theoretical analysis, strategic modeling, and an empirical assessment of the Bulgarian context. The research presents the smart city as a flexible ... The article presents an analysis of urban system modernization, focusing on smart strategies and solutions for sustainable development. The study is based on a three-stage methodology comprising theoretical analysis, strategic modeling, and an empirical assessment of the Bulgarian context. The research presents the smart city as a flexible organizational model. Emphasis is placed on the academic discussion regarding the process of policy integration in this field, the role of public-private partnerships, and the opportunities for overcoming infrastructure and workforce deficiencies at national level. The findings provide a rationale for a transition toward smart cities, a process based on achieving a balance between economic development, social equity, and environmental sustainability.

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  ANALYSIS OF THE APPLICATION OF ENTERPRISE INFORMATION SYSTEMS FOR SUPPLY CHAIN MANAGEMENT IN TRADE IN BULGARIA

  This paper examines the nature, specific relationships, and interdependencies between Supply Chain Management (SCM) in trade and Enterprise Information Systems (EIS). The main objective is to investigate the current state and trends in the adoption of EIS for SCM in trading enterprises in Bulgaria and, on this basis, to identify the major ... This paper examines the nature, specific relationships, and interdependencies between Supply Chain Management (SCM) in trade and Enterprise Information Systems (EIS). The main objective is to investigate the current state and trends in the adoption of EIS for SCM in trading enterprises in Bulgaria and, on this basis, to identify the major influencing factors. Particular emphasis is placed on the application of Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems. The study is based on publicly available data from the National Statistical Institute (NSI) and the findings of a questionnaire survey. The research thesis is that enterprise size has a significant influence on the choice of EIS. To examine the relationship between the number of employees and the implementation of ERP systems, one-way analysis of variance, the chi-square test, and regression analysis were employed. The research findings indicate a high level of Internet access among enterprises, relative stability in the implementation of ERP systems, and a decline in the use of CRM solutions.