Economic Archive

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  THE USE OF DIGITAL SERVICES BY BULGARIA’S POPULATION: MAJOR PREREQUISITES, TRENDS AND REGIONAL DIMENSIONS

  The digitalization of administrative processes and providing electronic services in Bulgaria has undoubtedly led to an increase of the administrative capacity not only of central but also of local organs of authority. At the same time, the differences in the levels of digital knowledge, skills and competences among Bulgaria’s regions have caused a ... The digitalization of administrative processes and providing electronic services in Bulgaria has undoubtedly led to an increase of the administrative capacity not only of central but also of local organs of authority. At the same time, the differences in the levels of digital knowledge, skills and competences among Bulgaria’s regions have caused a certain disturbance in the offered digital services. The article aims at presenting some major trends in the dynamics of selected indicators which reflect the development of digitalization in the public sector. A specific focus is placed on the regional dimensions of these processes, assuming that local authorities face much more serious challenges in this respect compared to central state organs.

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  BUDGET FOR MARKETING STIMULATION OF REGIONAL BEE PRODUCTS ON THE BASIS OF VALUE

  The aim of the research is to propose a budget for marketing stimulation of bee products in the Ruse district on the basis of value. The regional bee farms shall integrate among each other to form solid organization for the development of products of high added value, respectively, for the accumulation of a solid budget for the most efficient ... The aim of the research is to propose a budget for marketing stimulation of bee products in the Ruse district on the basis of value. The regional bee farms shall integrate among each other to form solid organization for the development of products of high added value, respectively, for the accumulation of a solid budget for the most efficient communication tools. The budget for marketing stimulation on the basis of value shall be treated as an investment in value communications regarding the demanded, the promised and the desired value by consumers. When public relations (PR) on the basis of value are not carried out well, a larger budget will be necessary for the remaining tools of the communication mix (advertisement, personal sales, sales stimulation, etc.); on the other hand, their efficiency will be lower. Direct marketing (DM) has the capacity to create added value, to offer it and to communicate it to the customers on the basis of value in unison with the marketing tools. The organization of bee farms shall form a virtual community which in the course of time will collect information about the needs of the consumers, turning into a community with value. It will direct the organization not only towards the value communication via PR and DM, but also towards improving the products, the supplies, the prices and, as a whole, towards improving the customers’ service and satisfaction.

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  THE RELATIONSHIP BETWEEN CHIEF EXECUTIVE OFFICER DUALITY AND BANK EFFICIENCY: EVIDENCE FROM AFRICAN BANKING SECTOR

  This paper investigates the relationship between CEO duality (one person serving the role of both Chief Executive Officer and chairman of the board) and bank efficiency using Data Envelopment Analysis (DEA). The present study adds to the existing literature by employing panel data of large commercial banks of Africa from 2016-2019. The paper ... This paper investigates the relationship between CEO duality (one person serving the role of both Chief Executive Officer and chairman of the board) and bank efficiency using Data Envelopment Analysis (DEA). The present study adds to the existing literature by employing panel data of large commercial banks of Africa from 2016-2019. The paper con¬cludes that CEO duality contributes positively to the bank efficiency of the selected commercial banks in Africa. This finding reveals that dual role has a positive and significant influence towards efficiency in commercial banks.